Indravadan modi biography of michael

Typical of a start-up Entrepreneur Cadila had no depth of management. So, as the leader he was everywhere. He was the producer, promoter, distributor and deliveryman-all rolled into one. He was also the manager, administrator and accountant of his business. His wife and grand mother helped him in chores up to the packing stage. He drew a paltry rupees a month for sustenance and whatever additional revenues that were generated were ploughed back into business.

By the time Mr. Modi was 40, he had proved skeptics wrong who doubted the capability of Indian companies to produce drugs. As part of marketing strategy Mr Modi made it a policy to offer novel drugs every two years. The market response was favourable to these drugs and Cadila slowly but surely emerged as a Brand. The year was an important milestone for Modi.

In that year Cadila moved into its own factory premises. The next milestone was when research and development activities began in right earnest in Cadila. It grew strongly in tandem with the growth of Cadila and became its backbone of product innovation. As a technocrat, Mr. It made meaningful contributions to the growth of Mr. The advantage has now been retained by Cadila Pharmaceuticals in facing challenges of a new market regime in the wake of Trade Related Intellectual Property Regime which came into force from As in personal life, Mr.

Modi gives utmost weightage to clean and ethical practices in business too. This doctrine, he very emphatically passes on to each and every individual of his company. Cadila, under the stewardship of Mr. Modi can boast of enjoying a clean slate in terms of strict adherence to statutory and legal legislations. Modi As a Leader When he launched his business Mr.

Modi knew that marketing was his key to success which in turn vitally depended on Quality of Cadila products and customer satisfaction. So he embarked on unconventional strategies to achieve market penetration. First, he focused on introducing new and novel products at an economical price. He then adopted a novel technique of calling on Physicians and acquaint them with the formulation technology used by Cadila to make better products.

Doctors appreciated Mr. One notable aspect was conspicuous by its absence on Mr. Modi entrepreneurial agenda. Borrow to grow fast and Get rich quick. He preferred a growth that was natural and reasonable and which was compatible with available resources. He therefore, studiously avoided borrowing to fuel growth.

Indravadan modi biography of michael

However there was no rigidity in this stance. When opportunities for faster growth presented itself in the wake of amendment of the Indian Patent Act in which permitted process patenting, he unhesitatingly lifted the self-imposed embargo on borrowing to fund growth. Modi always laid strong emphasis on Quality Manpower. Since Cadila could not afford to hire expertise to upgrade skills of its work force, he himself donned the role of a trainer.

He trained people in the area of marketing, production, quality control and testing. His training was so thorough that those whom he trained became soft targets for others in the industry to pluck out. Modi has been his own management guru. He firmly believed that one could succeed in business with the aid of common sense. Management is nothing else but being clear about objectives, identifying resources and manpower and evolving detailed plans to achieve them.

This homespun management philosophy played a very critical role in the rise and rise of Cadila from a scratch. Each of the Head of the department and senior management are attached with one IIM faculty for strategic mentorship. In-house workshops are held frequently with middle management employees. Again, in line with his emphasis on HRD development, Mr.

Under this programme, initially core managers took up training. They in turn imparted training to others motivating them in imbibing CPL culture of turning out peak levels of performance at all times and conditions. Influence of Mr. He played a major role in giving shape to the Drug Policy of Government of India. He was also member of many educational and social organizations and government bodies.

He effectively championed the cause of national sector of the pharma industry and became a rallying point against the new patent regime during its consideration stages. He would take out Rs. Cadila started developing innovative products such as Livirubra and Cadila Gripe and formulations such as Isopar for treatment of TB. The company focused on providing innovative products every two years.

He effectively championed the cause of national sector of the pharma industry and became a rallying point against the new patent regime during its consideration stages. Following in his vision, Cadila Pharmaceuticals continues to innovate and bring affordable medicines for the end users. Modi has been a champion of Corporate Social Responsibility long before the concept became popular.

In , he established Kaka-Ba hospital with ultramodern facilities at a remote village to serve the needy poor patients.